Company profile

Based in Charlottetown, the Insurance Company of Prince Edward Island (ICPEI) offers market-leading home, auto and commercial insurance solutions. Our products are sold exclusively through a network of 17 brokers in 68 offices across all three Maritime provinces.

Our story began when the company was formed by industry-veteran Charlie Cooke in 1987. Since then, ICPEI has established a longstanding record of underwriting profitability, rooted in our disciplined approach to risk selection.Today, ICPEI has grown into the largest auto and home insurer headquartered in the Maritimes, and we continue to take pride in tailoring affordable insurance solutions for the people of our unique communities.

ICPEI employs underwriters in Charlottetown, and partners with local claims adjusters who understand and appreciate the cities, towns, and villages of the Maritimes. This grassroots approach has earned us a reputation for being the “People You Know You Can Trust”, especially at the time you are confronted with a claim.

An industry pioneer, ICPEI is always looking for ways to offer better insurance solutions to our customers. We were among the first insurers to offer the “Good Driver Guarantee” which protects our customers’ competitive insurance pricing, even in the event of a claim.

We are proud to be chosen by employees of provincial government unions, UNI Financial, and other leading organizations throughout Prince Edward Island, New Brunswick and Nova Scotia, to whom we offer additional discounts.

Owned by Charlottetown-based Cooke Holdings Inc. and Echelon Financial of Toronto, ICPEI is a member of the Property & Casualty Insurance Compensation Corporation which protects policyholders from insolvent insurers, the Facility Association of Canada and the Insurance Bureau of Canada.